Myneuver International launched Varuna, Indonesia’s first underwater theatrical dining experience. The strategy focused on clear brand pillars, a well-executed launch event, and targeted PR campaigns. We integrated cutting-edge multimedia technology – motion, AI, and animation – with powerful storytelling to create a unique dining experience.

The launch event generated significant media attention, supported by PR campaigns aimed at key demographics to boost brand recognition. Collaborations with influencers and media outlets extended the brand’s reach. As a result, Varuna quickly gained attention, significantly increasing its visibility and strengthening its position in the market.