Unity in Diversity Campaign

Celebrating Indonesia’s cultural heritage, we spearheaded the Unity in Diversity project at The Apurva Kempinski Bali. With a strategic brand campaign, our team focused on enhancing the resort’s market visibility through a 360-degree brand and PR activation. By conducting a thorough competitor analysis, we identified key opportunities to leverage the resort’s strengths and differentiate it in a competitive market. To engage new audiences, we collaborated with public figures from various fields, including art, fashion, culinary arts, craftsmanship, and wellness, organising bi-monthly events and activations. Additionally, we established a solid in-house PR team to manage year-round initiatives, ensuring consistent communication and maximising budget efficiency. This comprehensive strategy elevated the resort’s market presence and also earned Apurva Kempinski the prestigious ‘Brand of the Year’ title at Campaign’s PR Asia Awards, solidifying its position as a leader in culturally immersive luxury experiences.