Developed a Sustainable Wedding Package for The Apurva Kempinski Bali, partnering with like-minded organisations to address sustainability in the wedding industry. The marketing strategy transformed this initiative into a compelling storytelling campaign, capitalising on the growing interest in eco-conscious weddings. The campaign featured sustainable gatherings, highlighted speakers and couples who embraced eco-friendly practices and incorporated sustainable dinners and decor to create immersive, memorable experiences. The initiative gained significant recognition and was highlighted as a best-case study during a major hospitality event. It attracted widespread media attention, resulting in media value exceeding USD $600,000, further solidifying the campaign’s success and its impact on the sustainability movement within the industry