TRANSFORMATION

The Plaga Farm Transformation project aimed to revitalise the brand, transitioning from a traditional image to a sustainable premium identity. This transformation covered the farm’s vision, mission, core values, logo, positioning, tagline, website, and packaging. Prior to execution, we conducted in-depth focus group discussions, marketing research, competitor analysis, and B2B assessments to pinpoint opportunities for differentiation.

A comprehensive strategy was developed, integrating activations that engaged both the community and B2B partners. The result was a new brand identity with strong visual elements, which was introduced at a grand launch event. During the pandemic, we implemented tactical strategies to sustain visibility and engagement, leveraging a PR campaign to maintain momentum. The project yielded significant results, with the new sustainable positioning resonating with both B2B and B2C audiences, doubling visibility in key markets such as Bali and Jakarta. Plaga Farm successfully established itself as the leading hydroponic greenhouse farm in Bali, solidifying its position as a sustainable premium brand.