OPENING OF THE APURVA KEMPINSKI BALI

Myneuver International played a pivotal role in the pre-launch and launch of the five-star resort The Apurva Kempinski Bali, executing a meticulously planned brand strategy that successfully positioned the hotel in Bali’s competitive market. The pre-, grand and post-opening were marked by a 360-degree brand and PR activation, which included a major launch event and a resonant campaign tagline to strengthen the hotel’s brand identity. The results were exceptional, with the video campaign garnering over 3 million views and widespread media coverage, as well as surpassing the business performance goals for the opening month, demonstrating the effectiveness of the brand strategy in driving both awareness and tangible business success.