E SERIES - FINAL RUN EVENT

In 2017, an event was organised to mark the closing of Pan Pacific Nirwana Bali Resort, overcoming the challenge of having only three weeks of preparation to attract 350 runners for an e-series running event. With comprehensive PR strategy, the campaign effectively engaged the local community, managed social media platforms, and leveraged both paid and earned media. Collaborations with traditional media boosted coverage, while sponsored ads and special promotions for early registrants helped drive participation. Attractive package deals, including breakfast offers, further enticed potential runners. The result surpassed expectations, with over 400 runners joining the event, leaving a lasting positive impression on participants and resort management alike.